The Background

• Anti-trafficking coalition based charity movement needed a site which communicated its message and objectives to a wide ranging and international audience
• An existing logo was in place but needed strengthening and developing
• The site needed to communicate with a wide ranging audience base of potential supporters, industry partners, governments, educators, faith groups and funding bodies
• International partners and audiences
• Provide CRM and donor management databases
• eCommerce requirement
• Create a repository for a large range of downloadable resources

STOP THE TRAFFIK was launched in 2006. We now have a global brand, a unique look, an award winning website and groundbreaking campaigns creating history. We could not have done this without Contrapositive. They were there at the very beginning and have given their skills, passion and time to us. Their brand creation and web site construction mean that STOP THE TRAFFIK can and will continue to campaign. Bex Keer - STOP THE TRAFFIK

The Solution

• Brand consultancy and development work
• Designed and built fully compliant XHTML, CSS website with Flash elements based on the newly developed brand.
• Implementation of strong information architecture to aid communication of the full range of information and resources to a diverse user group
• Designed and built bespoke back end web applications (e.g, Donations Management, User management, eCommerce)
• Ongoing support, consultancy and maintenance

Results

• Averaging 15000 unique visitors per month
• Aided the call to action and capture of 1.5million declaration signatories presented to the UN at the UN GIFT conference in 2008
• Approximately 200,000 individual members and 1350 coalition members have joined the cause
• Launched the highly successful Traffic Free cocoa campaign resulting in three of the world's largest confectionery producers altering their policy on cocoa buying and commitment to a traffic free supply chain
• Positioned the coalition at the heart of the international anti-trafficking movement
• Won two web awards including the New Statesmen New Media award in the advocacy category, staving off completion from Oxfam in the process.
• Helped raise tens of thousands of pounds which has been distributed directly to a wide range of anti-trafficking and related charities and organisations on the ground.
• Saw a London based regional weekly news group change its policy on adult services advertising to exclude so called massage parlours as these are often linked with sex trafficking and other crimes. This set a precedent for other news media groups across the UK