Client: PhonepayPlus
Tags: Website, Database, XHTML, CSS, ASP.NET, Flash
Link: www.phonebrain.org.uk
The Background
- Premium Rate Services regulator PhonepayPlus had previously commissioned a website aimed at 9-13 years old to communicate with new and emerging audience
- Site so successful that we were commissioned to extend its reach to 11-18 year olds, teachers and parents
- Aimed to help them engage with and understand the PhoneBrain message and build dialogue with this key emerging user group.
PhoneBrain is the perfect portal for this project - fun and engaging for students, convenient and user-friendly for teachers and parents Sarah Icken - PhonepayPlus
The Solution
- Worked alongside youth marketing agency TomTom nation
- Created two websites that encouraged teachers and pupils to gain insight into the PRS industry in a unique way.
- Teachers provided with lesson plan, software and music and images for pupils to create ringtones and animations for their mobile phones.
- Music and artwork supplied by Ministry of Sound and EMI helped to ensure that the content was relevant and fun to work with
- Activity culminated in presenting PRS ideas to Peter Jones of Dragon's Den ensuring that this site would grab the attention of an otherwise difficult to engage audience.
