The Background

• YFC worked with Freedom in Christ ministries to deliver a youth focussed version of its 12 week course.
• The course is aimed at two age groups: 11-14 year olds and 15-18 year olds
• YFC approached us to "brand" the course and apply this to:
  • A course leaders guide (cover and layout)
  • Two youth focussed accompaniments (covers and layout)
  • Disc face
  • Design assets to be used in the book and across other media for launch and in the future

Many thanks for getting it done so speedily. Incidentally, we like the logo so much that we'll probably adopt it across the board Steve Goss - Freedom in Christ Ministries

The Solution

• This was a challenging brief given that the designs needed to appeal to both youth leaders and church leaders (who are likely to be an older audience) and to the young people themselves
• There was also the challenge of producing something that would differentiate between each audience group whilst retaining the integrity of the brand.
• Our solution utilized a mix of contemporary fonts and retro vector shapes and colours
• The sub branding was achieved by use of colour and adaptations of the overall concept for each piece