Client: The Howard League for Penal Reform
Tags: Branding, Print materials, Web resources
The Background
The Howard League for Penal Reform is the world's oldest penal reform organisations. It has been responsible for some of the most significant changes in the UK's penal system since its institution in the late nineteenth century.
The London based charity runs a ground-breaking youth justice project that provides an enhanced legal service shaped by and for young people in custody and those recently released into the community called UR Boss.
Contrapositive was invited to tender for the branding, website and creation of a 28pp report called Inside Outside.
The Solution
- Contrapositive won the three way pitch to produce the new UR boss brand and related materials.
- We designed a logo and look and feel to carry to the UR Boss brand to its young audience.
- We then created a brand guide to help ensure that all future application of the brand is done consistently and appropriately.
- Howard League then commissioned us to create a 28pp key report called Inside Outside.
- We delivered a really nice, gritty and branded piece to a delighted client.
