Client: PhonepayPlus
Tags: Print materials, Campaign, Branding
The Background
- To design a brand that would extend the reach of the PhoneBrain website and education initiative to an older audience of 11-16 year old as well as their parents/carers and teachers
- To apply this branding to a series of print and web resources
The Solution
- Researched the target market and designed an appropriate visual brand
- Designed a 2pp, A2 Poster to promote the site and specifically the competition element of the education activity
- Designed a 1pp, A4 participation certificate
- Designed a 1pp Letterhead for multiple usage throughout the initiative
- Designed a C4 envelope to carry the branding and deliver the promotional materials
- Carried out all print management and mailsort
- Designed a branding guidelines document and EPK for the logo
The results
- Nov 08 - May 2009
- 3242 Unique visits to teachers site
- 761 Registered teachers
- 708 unique schools represented by registered teachers
- An average of 83 students directly engaged by each registered teacher
- 58764 students actively engaged in schools
