Client: Traidcraft
Tags: Print, Branding, Campaign
The Background
- Flip is a campaign and initiative set up by Fairtrade campaigners Traidcraft with the aim of encouraging young people to switch to Fairtrade suppliers when making purchasing decisions
- A new brand had recently been created by branding consultants Landor and now needed roll-out
- Contrapositive were asked to create a suite of marketing and other print materials
The Solution
- Designed and print managed a range of print based resources including:
- 6pp, 210 x 210 leaflet
- 16pp, A4 brochure
- Exhibition stand
- 2pp Bookmarks
- 2pp Beer mats
- Also applied the brand to the first version of the campaign's website
