Client: Childnet International
Tags: Public sector, Branding, Print materials
The Background
- Childnet International was commissioned by the Department for Schools Families and Children to produce the UK Government's official policy and advice to respond to the emerging trend of cyberbullying
- They required the guidance to be designed so that it appealed to a broad range of audiences, from children and young people to teachers, parents and policy makers
- It needed to relate visually to other policy documents produced by the charity and sit comfortably alongside other media produced
The Solution
- Having developed a brand for the related Digizen website, we based the design of the guidance document around assets and colours produced for it
- We settled on an 8pp parallel folded document as this provided a consistency with previous policy documents
- The document has been distributed to tens of thousands of individuals and organisations across the UK and was featured on BBC breakfast and national news.
