Client: Childnet International
Tags: Print materials, Branding
The Background
- To design a brand that could be used across a series of media and distribution formats
- To extend the brand in order to communicate with a broad range of audiences and sub brand products within Childnet's suite of resources.
- To apply the brand to a broad range of print materials and media (including posters, fliers, folders, forms, packaging, disc faces, websites and many others)
The Solution
- Brand strengthening work on the existing Childnet brand mark.
- Designed a suite of other sub-brands as required (Know IT All, Digizen, Chat Danger, Kidsmart, Childnet Academy, Childnet Challenge, Net Detectives).
- Designed and print managed a wide range of resources that utilise the brand mark and sub brands appropriately
- Became brand guardians
