Client: STOP THE TRAFFIK
Tags: Advertising, Promo, Editing, Design, Animation
The Background
- STOP THE TRAFFIK required a series of short films to engage people in its campaign against human trafficking
- The films needed to be fresh, direct and informative and be suitable for viral distribution
STOP THE TRAFFIK was launched in 2006. We now have a global brand, a unique look, an award winning website and groundbreaking campaigns creating history. We could not have done this without Contrapositive. They were there at the very beginning and have given their skills, passion and time to us. Their brand creation and web site construction mean that STOP THE TRAFFIK can and will continue to campaign. Bex Keer - STOP THE TRAFFIK
The Solution
- We produced a suite of short films which aimed to communicate the issues surrounding human tracking in the run up to the 200th anniversary of the abolition of transatlantic slavery and beyond
- Used footage from all over the world in a variety of formats resulting in films that have helped to build a truly viral and global awareness campaign
- Technical specifications: DVCAM, Adobe production suite for editing, graphic design and animation
