Client: Traidcraft
Tags: Flash, campaign, charity, viral
The Background
Fairtrade pioneers Traidcraft collaborated with the Chartered Institute of Purchasing and Supply (CIPS) to produce an interactive resource that would encourage junior buyers to think through the implications of their buying decisions and behaviour on suppliers in developing countries.
Contrapositive was asked to design and build an interactive Flash game that could be co-hosted on both the Traidcraft and CIPS websites.
It looks and feels really great. Congratulations to Contrapositive for a great product Chris Anstey - Project Consultant
The Solution
- Provided consultation to CIPS and Traidcraft to determine the specification for a suitable solution to this project's brief
- Worked alongside an industry specialist consultant to storyboard the game play
- Designed and built The Buying Game Q&A based interactive in Flash
- Users were presented with a series of typical buying scenarios where decisions would have a positive or negative impact on their developing world based suppliers
- Decisions led users down a range of paths to make the game more difficult and realistic
- They were then given feedback on how fair their buying policy was and were presented with suggestions for areas of potential improvement
- They were also then directed to appropriate Traidcraft resources which provides more information on how they could improve their ethical buying practise
- We also produced a series of Flash banner ads to help the promotion of the interactive to the industry and other stakeholders
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