Tags: Application, Campaign, Flash, Web, Charity, Fundraising, CMS
- Oasis wanted to produce an interactive element to be added to their site in the run up to and following the Christmas period
- The aims of the interactive was to:
- raise awareness about the broad range of projects that Oasis is involved with, and
- raise unrestricted donations to the charity
- It had to be based around a Christmas theme and give a candid insight into a day in a life of the charity as told by its various staff and volunteers
- Users were presented with the interactive calendar on opening the Oasis website
- They could then click on the appropriate day's door and be taken to that day's entry.
- Users could then view staff stories, documenting their work for Oasis, make a donation or view previous entries.
- Donations received from this activity were traceable in Oasis online donation system
- The interactive was built in such a way that the content could be repurposed easily later on as the content created gave an excellent snapshot of what Oasis does
- We also designed an animated GIF banner that could be sent to partner sites and added to email signatures across the organisation to help promote the activity
- Web Banners