Client: Childnet International
Tags:CD-ROM, Interactive Presentation Flash
The Background
- Contrapositive had already created a key CD-ROM resource called Know IT All aimed at parents to help them understand the new technology that their children use every day, with particular emphasis on staying safe
- Childnet wanted to create a further version of the resource that could be delivered by non-specialists in schools
- The resource needed to be delivered in CD-ROM format and across the internet
The Solution
- Designed and built an interactive Flash based presentation in partnership with Microsoft, Childnet, MSN and the Virtual Global Task force
- Adapted the Know IT All brand to work for this audience
- Piloted in November 2005 with some 200 staff from Microsoft and the Police running an interactive presentation in over 100 schools, reaching around 50,000 students
