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Cadburys Milk Tray

Milk tray Milk tray intro Milk tray game rules Milk tray clip Milk tray car level Milk tray boat level

Client: RMA
Tags: Kiosk, Blue chip, Flash

The Background

RMA is a design and build company that specialises in themed attractions. The brief was:

  • to produce an interactive kiosk that could be installed at Cadbury World
  • to be based around the well known Milk Tray and specifically its iconic "Bondesque" advertising campaigns

Game works well and looks good in its environment. Client loves it! Thanks for doing another good job for us! Nigel Knight - RMA

The Solution

  • We designed and built a heavily branded, Flash based game which required the user to become the Milk Tray hero and drive a boat, sports car and helicopter through a series of challenging terrains
  • The player controlled their vehicle using touch screen technology
  • As a reward for reaching the end of each level, the player would be able to watch clips from archives of the various advertising campaigns from across the years

Related work

 
 
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